My First Internship at G-Star RAW in Amsterdam

Hey readers! As you may have read in one of my latest post, I have been doing an internship at G-Star RAW for the last year. It has been one of the most rewarding experiences of my life, and I am eternally grateful that my boss accepted me for this internship – considering that my work experience was limited. I got to spend time with the (social) media team and really got to understand what each person’s job description entitled. And there is just so much to tell — so let me start from the very beginning.

I remember before I applied for this internship, I wasn’t at a great place. I had just missed my last exam, the last exam for my Bachelor degree. So you could just imagine how upset I was. I had missed my resit and had to wait until November just to take the exam for that ONE class. But I couldn’t spend a couple of months of just waiting around for November to come by. So after feeling a lot of different feelings, I reexamined my options.

Starting my Masters in August wasn’t an option for me anymore. I had to do something else – I decided that I wanted to do an internship. With only one class, I was able to do a full time internship which is exactly what I needed. But before I can even do an internship, I needed to apply to available vacancies. So I did a little bit of research and applied to several different internships related to marketing. As I mentioned before, my CV was already limited. So I needed to make some magic happen, which I did, by making sure my motivation letter showed how interested I am in this position. This led to an internship at G-Star RAW! A brand that I love, and couldn’t wait to work for.

van Menxel G-Star Building
The building was very photogenic!

My Role at G-Star

An internship in the (social) media team was exactly what I needed. So what did it consist of?

  • Coordinate Production Process for Campaigns
  • Monitor Social Media Performance
  • Create Multiple Reports
  • Administrative Work
  • Extra Projects
  • Be whatever they need me to be

As you may see, my role seems very limited and vague, but there was more than enough work that needed to be done. Obviously this isn’t everything — as I feel quite uncomfortable telling you everything that I have learned (TRADE SECRETS AFTER ALL!) — but it was definitely an experience that I will never forget.

I use to joke with my colleagues by telling them that they forget that I’m only one person, since I’m doing work for two different teams (yet one overall team). They had to share me, and sometimes they weren’t able to do that. It is funny how they admit that though, knowingly that I am one person yet see that I’m doing the work of two.

However, my team made me feel like I was part of a team, a well oiled machine — which we were. Now that I am reflecting over my time there, I realize how lucky I was to meet these people who made me feel like I was part of their work family for the last year. Everyone was open, which made me super open – which is already a hard task since I’m so introverted. I definitely feel that they have helped me become a different person — a better person.

van Menxel - G-Star
My first social friday at the office (it consisted of a lot of drinks).


I believe that part of an internship experience, you have to come with a set of skills. However, it is also all about developing skills that you already have and finding new skills you didn’t think you would ever need.

I’m pretty hands-on when it comes to work. But working in such a quick demanding environment, being hands-on means something totally different. I had to be efficient, accurate and multi task different tasks all at the same time. Working at G-Star, it really allowed me to do that.

van Menxel fat Friday G-Star
Our Fridays also consisted of Fat Fridays! Everyone brought goodies in.

I can’t help but be grateful for my time at G-Star. It has been an unforgettable experience and a rewarding one. I finally understand why people par take in internships, to understand the real world a little bit more. To understand the things you like and don’t like, and what you want in your future dream position. I always knew that I wanted to be in marketing, but never really knew what exactly in marketing I wanted to do. And now, I have some idea.

van Menxel G-Star bye

Let me know what your experience was like at your first internship in the comments below!